His plaintive baritone equally conversant with R&B and country phrasing, Joe Simon married the two genres with startling success during the late '60s, adapting Nashville material to the soul sound and repeatedly coming up a winner. Simon began recording in the Bay Area, but a switch in recording sites (first to Muscle Shoals for Vee-Jay and then to Nashville, upon signing with disc jockey John Richbourg's Sound Stage 7 label in 1966) heightened his national appeal. With easy access to prime country-oriented material, Simon soon found his true calling, scoring major hits with "Nine Pound Steel," "(You Keep Me) Hangin' On," and the number one R&B smash "The Chokin' Kind," penned by ~Music Row tunesmith Harlan Howard.
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